News and articles
Building Email lists
Many people are put off
doing B2B email lead
generation campaigns because
they don't know how to get
the contact data. Here's a
quick summary of your
options:
1. Use your website to
encourage visitors to sign
up to receive your
newsletters. Make sure the
sign up process is easy and
don’t ask for too much
information. If you use a
web analytics tool you can
test and fine-tune the
design of the sign-up
process.
2. Buy a mailing list and
then use a telemarketing
team, temp or internal admin
staff to phone up and ask
for email addresses. Record
the date you asked
permission so that you can
refer back if necessary.
3. Purchase/licence a B2B
email list. The quality is
very hit and miss but there
are a few good suppliers out
there. Check that you are
getting the actual persons
email address rather than a
sales@, info@ etc., and also
the licence conditions (it
may range from single use to
12 months use etc). Don't be
tempted by special offers on
large lists. A small
targeted campaign will
achieve the best results.
Ask how the list was
compiled. Is the company
credible? - try doing a
company background check or
see if they are registered
with the
Direct Marketing Association.
Expect a bounce rate of up
to 20%
4. Whilst you’re talking to
prospects or customers ask
if they’d like to be on the
newsletter list. Explain
they can opt-out at any
time.
Marketing Outsourced offers
a complete lead generation
service.
Email for more details.
Writing copy that really
sells
Every day we write emails and
letters for our business,
but how good are they? Few
of us know how to write
really well. Marketing
Outsourced can provide you
with copy for your business
communications that connects
with your audience and
persuades them to respond.
Could your organisation do
with some help?
Information Commissioner
publishes guides
The Privacy & Electronic
Communications (EC
Directive) Regulations 2003
place restrictions on how
companies can carry out
unsolicited direct marketing
by email. This
user friendly guide
offers good practice
recommendations.
Is your data
up to date?
Did you know that
statistics show that 37%
of business prospect records
will be out of date within a
year? Marketing Outsourced
offers a data update,
enhancement & analysis
service.
Email for more details.
Corporate Telephone Preference Service
The CTPS
launched in June 2004 to enable
UK businesses to block “cold calling”. Companies can
register their number with
the Direct Marketing Association. It is unlawful to make unsolicited sales/marketing calls to a CTPS
subscriber from 28 days
after they have registered,
or to someone who has stated
to that business that they
do not want to receive such
calls. Failure to comply can
result in a £5,000 fine.
Email for details of list cleansing packages to suit all sizes of
business.
Email lead generation service
Email
is an effective way to contact prospects and
customers at a fraction of the
cost of direct mail. With a 95% chance of
getting your message in front of your target and
higher response rates, it is one of the best
methods for lead generation campaigns, company
newsletters and event promotions. Many companies
ignore
this medium because they are unsure how to
comply with legal obligations, manage lists,
personalisation, tracking or write effective
copy. Marketing Outsourced specialises in this
and can deliver effective
campaigns for you.
Aug 05 - Chartered
Marketer Status
Jemma Browning is awarded
Chartered Marketer status by the
Chartered Institute of Marketing
in recognition of
achievement in practical
experience and expertise. It
demonstrates competency and ongoing commitment to keep marketing
knowledge & skills current. This is the
highest professional status for a marketer.
July
03 - Launch of Marketing Outsourced
Jemma Browning announces the
launch of Marketing Outsourced. Concentrating on
designing and implementing marketing programmes
with measurable results, Marketing
Outsourced offers clients a blend of marketing
and business
development expertise. "Too many businesses engage in tactical marketing
activities without setting clear objectives that
support the overall corporate vision. I’d like
to help companies design cost-effective
marketing programmes and deliver a consistent
& focussed service which demonstrates a clear
return on investment.”
A full member of The Chartered Institute of
Marketing, with 7 years experience in the
software industry, Jemma was previously Head of
Marketing for Criticall Ltd
where she established them as leaders in their
niche.
