News and articles

Jan 06 - Bigger budgets in 2006
The results from BtoB's "2006 Marketing Priorities and Plans" survey of 366 senior marketing executives suggest that 60% will be working with bigger budgets in 2006. Marketers primary goals were listed as customer acquisition, brand awareness and customer retention. View the full results

Dec 05 - Information Commissioner publishes guides
The Privacy & Electronic Communications (EC Directive) Regulations 2003 place restrictions on how companies can carry out unsolicited direct marketing by email. This user friendly guide offers good practice recommendations.

Oct 05 - Is your data up to date?
Did you know that statistics show that 37% of business prospect records will be out of date within a year? Marketing Outsourced offers a data update, enhancement & analysis service. Email for more details.

Aug 05 - Chartered Marketer Status
Jemma Browning is awarded Chartered Marketer status by the Chartered Institute of Marketing in recognition of achievement in practical experience and expertise. It demonstrates competency and ongoing commitment to keep marketing knowledge & skills current. This is the highest professional status for a marketer.

Jan 05 - CTPS Update
A survey from the Direct Marketing Association reports that the majority of companies registering on the CTPS are small businesses. 54% of survey participants were from companies with 1-9 employees, and 29% with 10-49 employees.

June 04 - Corporate Telephone Preference Service
The CTPS launched on 25th June to enable UK businesses to block “cold calling”. Companies can register their number with the Direct Marketing Association. It is now unlawful to make unsolicited sales/marketing calls to a CTPS subscriber from 28 days after they have registered, or to someone who has stated to that business that they do not want to receive such calls. Failure to comply can result in a £5,000 fine. Companies can no longer make unsolicited calls to numbers in their own databases without first checking if the contact has registered. Email for details of list cleansing packages to suit all sizes of business.

Dec 03 - Email lead generation service
Email is an effective way to contact prospects and customers at a fraction of the cost of direct mail. With a 95% chance of getting your message in front of your target and higher response rates, it is one of the best methods for lead generation campaigns, company newsletters and event promotions. Many companies ignore this medium because they are unsure how to comply with legal obligations, manage lists, personalisation, tracking or write effective copy. Marketing Outsourced specialises in this and can deliver effective campaigns for you.

July 03 - Launch of Marketing Outsourced
Jemma Browning announces the launch of Marketing Outsourced. Concentrating on designing and implementing marketing programmes with measurable results, Marketing Outsourced offers clients a blend of marketing and business development expertise. "Too many businesses engage in tactical marketing activities without setting clear objectives that support the overall corporate vision." states Jemma Browning "I’d like to help companies design cost-effective marketing programmes and deliver a consistent & focussed service which demonstrates a clear return on investment.” A full member of The Chartered Institute of Marketing, with 7 years experience in the software industry, Jemma was previously Head of Marketing for Criticall Ltd where she established them as leaders in their niche.